2009 Addy Award Winners!

We're not sure where to put these things yet so we figured we would have them pose naked outside the office.

Friday night was the 2009 San Diego Addy Awards at the Coronado Marriott, it was a great evening of top notch wining and dining. All of the major agencies were there and the Ad Club did a awesome job of pulling off a fabulous show. There was a ton of impressive work displayed and all of the winning entries were quite remarkable.

Treeline Interactive came home with three awards, a bronze and a gold in the interactive categories and more notably the Judges Award. Apparently the Judges Awards is not given every year, rather it is an extra award that the judge can present for works that truly knock their socks off. In this case it was the interactive mountain bike map we did for Northstar at Tahoe resort. Here is what the judges had to say about the piece…

“The Northstar mountain bike trail map.
So many moving parts.
So many details.
So many opportunities to do it wrong.
And yet, everything was just right.
It just worked, exactly the way you’d want it to.
When something is designed this well, it feels effortless.
Like it wasn’t designed at all.
You’ve got to work really hard to make it look that easy.
Kudos.
That’s not just smart design. That’s stupid smart.“

Our entries will now advance to the regional competition next month. Big thanks to everyone who helped make this happen and to Northstar at Tahoe for keeping the fun projects rolling in! It is hard to not do a great job when you are dealing with clients and subject matter that you love so much.

We would also like to thank, the beautiful Heather Myers from San Diego 6 for doing a great job as the show MC. Tonya Mantooth for the awesome visuals. MJD interactive for all web work behind this event. Brent Altomare of Groovy Like a Movie for hosting the Addy’s Raid and putting together a great slideshow of that event.

4 Responses to “2009 Addy Award Winners!”

1. Morgan Graham says:

   March 23, 2009 at 2:15 pm

   Awesome job guys (& gals)! I have to agree with the judges – your interactive map is one of the most useful tools I have come across in some time. If only it would become standard for all area parks – it would make trips soO much easier. Good luck in the district judging!
2. Kirk Henry says:

   March 23, 2009 at 2:25 pm

   Congrats Jake! Nice work.
3. Jake says:

   March 23, 2009 at 2:54 pm

   Thanks Morgan and Kirk! You need to come check out the new office.
4. Mike says:

   March 25, 2009 at 10:48 am

   Thanks for the shout out Jake and congrats on the awards, made the table look legit!

   I have never done but have this extreme craving to go down hill biking, lets ride.