Treeline Interactive » Blog

Treeline Launches Landmark Connect App

Treeline — Thu, 08 Dec 2011 21:35:30 +0000

Treeline has just launched the Landmark Connect App to assist general aviation pilots with their flight planning needs. This application features FBO service and amenity descriptions, runway maps, current weather conditions, as well as direct-dial features. With weather provided by Yahoo! weather you will always be up to date.

Even if you are not in aviation, check out the app for free here!

Treeline Launches Snocountry App

Treeline — Thu, 08 Dec 2011 21:10:07 +0000

With the recent launch of the SnoCountry app, every skier and snowboarder can easily plan their next on-snow adventure! For more than 40 years, SnoCountry has worked with every ski resort in North America and through out the world to continuously update you on snow conditions everywhere. Look for where the snow is falling, how fast it’s adding up, and what it feels like? Well, this is the app for you!

With detailed ski reports, 5 day weather forecasts, new snowfall and base depths, and trail maps for every mountain, everything you need for your next trip is located in the SnoCountry app.

Check out this free app here, and get started on your next adventure!

Treeline Launches New Argus Review App

Treeline — Thu, 08 Dec 2011 19:28:13 +0000

Treeline is pleased to announce the launch of native iPhone and iPad versions of Argus, the TV review and approval app. Argus is designed to allow producers and directors to quickly and easily review and approve television, movies, trailers, graphics and commercials.

It is designed to work over both WiFi and 3G networks, with a custom version for both iPad and iPhone. They both allow fast streaming of content via HTTP Live Streaming, have fullscreen video modes, and the ability to include multiple forms of on the go notes. You can easily add audio notes using the built in microphone, or allow long and short form notes quickly and easily to the video. Notes are synced to video timecode can be emailed quickly to yourself and multiple reviewers.

Even though you may not be a movie producer you can locate the App here

Mt. High Facebook Fan Page

Treeline — Mon, 05 Dec 2011 19:23:20 +0000

Treeline Interactive wanted to promote Mt. High’s new website by creating a Facebook fan page unlike any other. With fun interactive sorting, you can view live snow cams and snow reports to keep up to date with what’s happening on the mountain. A fan page that was created using an all new iFrame allows much more flexibility and functionality. Don’t forget to fill out the new Ajax contest form to try to win a free lift ticket and have fun viewing up to date wall posts. You are just one “like” button click away from the Mt. High Facebook fan page experience.

To visit the Fanpage click here!

Treeline launches Mt. High Winter Resort’s Website

Treeline — Thu, 01 Dec 2011 22:42:05 +0000

Treeline is proud to announce the launch of Mt. High Resort’s website with many new, helpful features to make your snow experience even better. With a complete site re-design including a new trails and lift status interfaces, Treeline wanted the site to be clean and professional, yet maintaining the “fun” that Mt.High is known for. The sites updated event calendar gives you easy access to all of Mt. High’s upcoming event and features. Mega menus help you navigate through the site with ease while live mountain cameras keep you updated on snow and trail conditions. A full snow report drop down menu will quickly display the elements outside, so you can be the first one out there on fresh powder. Visit the site here

App Tips for Resorts

Treeline — Thu, 18 Aug 2011 02:34:57 +0000

So your thinking about making an app?

Mobile apps are quickly becoming a very powerful marketing and communication tool for many businesses. While some of these apps are games, some gimmicky toys, some helpful reference guides and other are just plain weird. Within the ski industry mobile apps have the potential to transform a guest’s visit or at very least help improve the way guest experience the mountains they love. With a new season right around the corner, resorts are exploring potential for getting their own app and are also navigating the may options on how to make this vision a reality. We have compiled a list of some key questions and with a short video providing you with the answers you need to know.

1. We have seen lots of different pricing, are there different types of apps?

2. How do we get the GPS data for our mountain?

3. How are were going to manage the information in our app?

4. How do we decide who should build our app?

5. How does out app get into the app store?

Treeline Interactive is a San Diego & Lake Tahoe based interactive agency with over 3 years experience in mobile app development. Using custom solutions and TrailTap our ski resort app platform we have helped a range of US ski resorts go mobile, including Sierra-at-Tahoe, Mountain High, Waterville Valley, Mt Rose and Winter Park.

If you are interested in finding out more about TrailTap or app development. Please contact Jason Van Peeren or Jake Fields at 800.764.4876

Obey Facebook

Treeline — Thu, 21 Apr 2011 20:27:50 +0000

Facebook can make any website, game, app, etc viral on the internet. With the launch of Facebook Markup Language (FBML) and fan pages it gives companies the chance to get their identity in the face of users. But the use of Facebook means you have to follow their rules. And everyone knows that Facebook is famous for changing their mind (guidelines) quite often. For example, they decided that 720px was way too wide for FBML pages, and 520px was the new limit. Facebook was nice enough to give you a warning a few months before but I’m sure there were a bunch of FBML pages that were thrilled to adhere to this narrow-minded decision (Treeline Included, click here to view our FB Fan Page done in FBML).

Half a year later Facebook decided that FBML was far too limiting; introduced earlier this year was iFrame Apps. We can now take any page (javascript, flash, html, css, the works) and slap it in our fan pages. As long as you stay within the grid (520px wide by 800px tall) you are good to go. Anyone who didn’t know the previous framework is jumping for joy.(Myself included)

Just goes to show that the mighty FB controls a portion of the web. So much in fact that majority of companies in TV commercials don’t even give their company URL, they give their Facebook URLs. Can you imagine what that means for iFrames? It can become a companies entire website! And why not, they give you the ability to and you can even like it. Who needs SEO, you are usually in the top ten for it anyway. Once you can get past the “My Company Name | Facebook” title that pops up in Google, you are golden. So the whole idea may not be as sexy as having your own site but Facebook is the in and whether you like it or not, you better Obey Facebook.

Need an Example? Check out the newest Fan Page we just launched using the new iFrame Feature for Sierra at Tahoe Ski Resort. Click Here.

Tis the Season to Win Some Addys

Treeline — Fri, 15 Apr 2011 16:14:29 +0000

Every year there is a special season that gets people excited, for some it is Christmas, others summer or even halloween but around the Treeline office there is always a little extra excitement around Addy time. While there are countless award shows these days we especial enjoy participating in the American Advertising Federation Addys awards. The great part about the Addys is the first round, the local competition. Checking out the amazing work from our peers in San Diego and showing off our latest or great work brings us a nice warm feeling in our heart. There are so many great shops in San Diego and it is often hard to keep up on what they are doing so this is the perfect event to bring that work into the spotlight.
This year we were especial impressed with some of the work by our friends over at Mering Carson, Fishtank Brand Advertising, The San Diego Zoo and Bailey Gardiner. Great job guys, keep up the good work and thanks for sharing some of the magic you have been producing.

We are also very happy to announce that we were able to bring home three awards from the local competition this year and just got word back that one of our entries won at the district level. Look out nationals here we come! Here are a couple quick teasers of the projects that brought it home for us, so give them a quick once over and lets dream up what is possible for next year.

Never heard of the ADDYs?

The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Porting iPhone apps to Mac Apps

Treeline — Tue, 22 Feb 2011 01:13:00 +0000

With the recent launch of the Apple Desktop App Store we have received a lot of questions from our clients. What is the difference? Can we reuse our iPhone app code since it is Objective-C? What is Cocoa and Cocoa Touch? The short answer is you need to rebuild you app but here is a more technical breakdown…

Objective-C is a language, while Cocoa and Cocoa touch are frameworks.

Cocoa is the combination of the Foundation and AppKit frameworks, Cocoa Touch is the combination of the Foundation and UIKit frameworks. Cocoa and Cocoa Touch sit on top of other collections of frameworks to create the API stacks. The other layers are Media, Core Services and Core OS.

In iOS, the UIKit framework provides the infrastructure for building graphical applications, managing the event loop, and performing other interface-related tasks. The UIKit framework is completely distinct from the AppKit framework. Therefore, when migrating to a Cocoa application, you must replace a significant number of interface-related classes and logic. Anything that starts with UI… Like UITextField would be changed to a NSTextField as a simple example. Many of the classes share that similar functionality and can be ported by changing the class name, but most of these ports will require some more changes. For portable elements we must consider if we should start backwards and modify or if it will be more efficient to start fresh using the existing application as a guide. Other elements like the media must be recreated for the Mac OS media layer.

Here are some more details that you can review, it is written in terms of an cocoa to cocoa touch port. I’d say it is a fair description but also aimed to put developers at ease. It might be a little more than the client will want but it good to understand. I’d say the most valuable elements that can be reused from most projects are the data model and our project familiarity.

http://developer.apple.com…

The Joy of the Commute

Treeline — Tue, 07 Dec 2010 21:24:01 +0000

I have the best commute! I ride my bike along the beach boardwalk a couple of blocks turn left down the neighborhood street to the only main road in Mission Beach and find myself at the Treeline studio. This by far has been one of the greatest joys I experience in the morning. I take in the beautiful scenery allowing myself to think about the day without traffic, road rage, and spending less on gas is always a bonus. Not to mention its one less check mark on my Eco footprint. Many of Treeline’s employees walk, skate, or ride their bike to work as well. If you’re interested in riding your bike to work and need some encouragement, check out:

Commute by Bike for tips, hints, reviews and Safety for Bicycle Commuting – and get out there and go for a ride!

http://www.commutebybike.com/

-Marlowe Brennan