Half a year later Facebook decided that FBML was far too limiting; introduced earlier this year was iFrame Apps. We can now take any page (javascript, flash, html, css, the works) and slap it in our fan pages. As long as you stay within the grid (520px wide by 800px tall) you are good to go. Anyone who didn’t know the previous framework is jumping for joy.(Myself included)

Just goes to show that the mighty FB controls a portion of the web. So much in fact that majority of companies in TV commercials don’t even give their company URL, they give their Facebook URLs. Can you imagine what that means for iFrames? It can become a companies entire website! And why not, they give you the ability to and you can even like it. Who needs SEO, you are usually in the top ten for it anyway. Once you can get past the “My Company Name | Facebook” title that pops up in Google, you are golden. So the whole idea may not be as sexy as having your own site but Facebook is the in and whether you like it or not, you better Obey Facebook.

Need an Example? Check out the newest Fan Page we just launched using the new iFrame Feature for Sierra at Tahoe Ski Resort. Click Here.

We are also very happy to announce that we were able to bring home three awards from the local competition this year and just got word back that one of our entries won at the district level. Look out nationals here we come! Here are a couple quick teasers of the projects that brought it home for us, so give them a quick once over and lets dream up what is possible for next year.

Never heard of the ADDYs?

The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

For many of us it seems like just yesterday, but next Friday we will be celebrating our six-year anniversary. Over the years we have grown from a two-person operation with a single focus (interactive flash tools for ski resorts) to an organization of over ten people with a few new core business units. While we still have love for fancy, fun, interactive flash projects; this web foundation has explored into a whole new world of HTML5, integrated social media, robust content management systems and custom web applications.

Some of our recent work that helps showcase what is possible:

The incredibly simple yet extremely powerful 'Village Intranet' webapp we built for Northstar-at-Tahoe to manage the 50+ stores in it’s Vail style ski village.

The CCT microsite for the Cross Country Clean Energy Education Tour. Featuring onsite social media integration of their Foursquare posts on a Google map, including nearby twitter posts, the ability to post new Facebook & Twitter posts directly from their hybrid social wall, along with Inpage Flicker and YouTube galleries that pulled the latest media from their accounts.

The Winter X Games athlete information center which united professional athletes from around the world to help them prepare and educate themselves prior to the event with interactive 3d training courses, live video chats and much more.

…and the exciting part for us, is that is just a few of the incredible things we have been accomplishing on the web.

The other major site of our business that has developed is our expertise in mobile applications. In our early days we experimented with what was possible, trying out retired technologies like Flash Light and WAP site standards. Now that the real web exists on phones and native application have exploded we have been able to fully embrace what is possible from within your pocket. Over the past three years, we have been able to establish ourselves as market leaders in iPhone application development. Having build over 25 mobile applications on 7 different mobile platforms, we have earned enough street credit to work with many truly amazing clients.

Over the course of the past 6 months we have:

Build robust interactive mapping ski resorts applications (and even created a branded solution of our own.)

Worked with a leading Medical research institute to develop a mobile tablet application enabling doctors to remotely monitor the health of their high-risk patients.

As well as working with nutrition industry pioneers to engineer products that allow people to eat healthier and analyze the food they eat using the new powers of their phone.

…and again, this is only part of what’s cooking in our magical workshop. We have some projects in the works that are guaranteed to make you rethink, ‘what is possible?’ It is an incredibly exciting time to be involve in the technology industry as new opportunities are constantly appearing almost every day. We are very grateful to be involved in helping push technology further, help businesses around the world, and continue to grow through our deep passion for the industry.

Thank you all for allowing us to do what we love.

So if you aren’t already a fan or we aren’t friends on Facebook, you may have missed the news that we just launched a beta version of our new Facebook fan page. While we were able to develop it relatively quickly it has been on the task list for way too long.

Custom fan pages are a great opportunity to stay true to your brand on the worlds most popular website. With the momentum that FB has and people’s love for social marketing, I’m sure you’ll be seeing these pop up more and more often.

So go, take a look, let us know what you think and please ‘suggest this page’ to some friends if you like it. Make sure to check out the videos and the content in the different sections! While you can still click around to all of our other social content the ‘Treeline FB‘ tab is our new baby.

…But if you just can’t wait and you need to know more here are just a few of the features of the tool:

• Event and discipline specific login access so a rider’s entire UI is customized with only the information that he or she needs to know
• Event schedules with both email and SMS alerts
• A social wall for communicating with other athletes
• Live multi-person video chat to host virtual rider meetings
• A private communications module
• 3D interactive environments where users can navigate the courses prior to the event
• Instant text message notification so if something changes during the day of the event, the athletes will be the first to know.

http://www-2.crispygamer.com/blogs/post/2009/08/26/Crispy-Gamers-Awesome-New-Facebook-Appy-Now-100-percent-downloadable.aspx

Crispy Gamer is an independent videogaming Web site that provides editorial coverage of the industry and an online community where gamers and experts share opinions, information and videos. Crispy Gamer was launched on Feb. 1, 2008. Crispy Gamer was founded by Chris Heldman (former Google head of media and entertainment); Chris Hoerenz (former eMusic CMO), John Keefer (former editorial director at Gamespy), Andre Srinivasan (former technologist at E2open), and Aldis Porietis.

http://en.wikipedia.org/wiki/Crispy_Gamer

You can read more detail in their recent press release:

“To promote Manners in the mobile space, The Orchard partnered with Treeline Interactive design and development firm to create an alarm clock iPhone App where fans can set an alarm and wake up to “Sleepyhead” or a “Sleepyhead” remix. The Passion Pit App is now available at the Apple App store.”

VIEW PRESS RELEASE

We look forward to working with the Orchard again soon!

———-

The Orchard (NASDAQ: ORCD) licenses and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. Through its recently acquired TVT Distribution division, The Orchard also offers physical distribution solutions of music in CD and vinyl format for select record label partners. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

Next Thursday, May 28th, AD2SD will be host a great educational event called “Startup or shutup” which will be moderated by Treeline’s own Jake Fields. You can find the event details below…

Date: Thursday, May 28, 2009
Time: 6-8
Venue: AC Lounge in North Park

Have you ever thought about being your own boss and growing a successful business?
Learn exactly what it takes to fuel a cutting edge agency blasting into the future. You can not afford to miss out on this night of practical first-hand experience.

“Start-up or Shut-up” is an exclusive opportunity to hear “the real deal”. Join AD2 and a panel of San Diego’s finest agency execs at this closed door event inside the AC Lounge in Northpark. Our Panel will share, behind the scene stories of what it takes to bring a startup to reality.
Key Points include:

* Recession is an opportunity to invest in success.
* Partnership strategies and startup capital.
* Planning and execution, execution and execution.
* Frontline success stories from the panel.
* Management styles from mom & pop to top notch shop.
* Where does all the time go?
* Cheap technologies that will enhance your business.

Panelist:

* Craig Macdonald, Covario
* Chuck Longanecker, Digital Telepathy
* Micha Mikailian, eBoost Consulting

We would like to thank everyone that was involved and we will be keeping you informed as the site continues to evolve. For anyone that doesn’t already know, AD2 is a national networking group for young professional in the advertising and marketing industry.

We're not sure where to put these things yet so we figured we would have them pose naked outside the office.

Friday night was the 2009 San Diego Addy Awards at the Coronado Marriott, it was a great evening of top notch wining and dining. All of the major agencies were there and the Ad Club did a awesome job of pulling off a fabulous show. There was a ton of impressive work displayed and all of the winning entries were quite remarkable.

Treeline Interactive came home with three awards, a bronze and a gold in the interactive categories and more notably the Judges Award. Apparently the Judges Awards is not given every year, rather it is an extra award that the judge can present for works that truly knock their socks off. In this case it was the interactive mountain bike map we did for Northstar at Tahoe resort. Here is what the judges had to say about the piece…

“The Northstar mountain bike trail map.
So many moving parts.
So many details.
So many opportunities to do it wrong.
And yet, everything was just right.
It just worked, exactly the way you’d want it to.
When something is designed this well, it feels effortless.
Like it wasn’t designed at all.
You’ve got to work really hard to make it look that easy.
Kudos.
That’s not just smart design. That’s stupid smart.“

Our entries will now advance to the regional competition next month. Big thanks to everyone who helped make this happen and to Northstar at Tahoe for keeping the fun projects rolling in! It is hard to not do a great job when you are dealing with clients and subject matter that you love so much.

We would also like to thank, the beautiful Heather Myers from San Diego 6 for doing a great job as the show MC. Tonya Mantooth for the awesome visuals. MJD interactive for all web work behind this event. Brent Altomare of Groovy Like a Movie for hosting the Addy’s Raid and putting together a great slideshow of that event.