So if you aren’t already a fan or we aren’t friends on Facebook, you may have missed the news that we just launched a beta version of our new Facebook fan page. While we were able to develop it relatively quickly it has been on the task list for way too long.

Custom fan pages are a great opportunity to stay true to your brand on the worlds most popular website. With the momentum that FB has and people’s love for social marketing, I’m sure you’ll be seeing these pop up more and more often.

So go, take a look, let us know what you think and please ‘suggest this page’ to some friends if you like it. Make sure to check out the videos and the content in the different sections! While you can still click around to all of our other social content the ‘Treeline FB‘ tab is our new baby.

While many of you may already know, some might not know that Treeline’s roots reach way North into the Lake Tahoe Basin. Tahoe is where Treeline was founded and where a few of our nearest and dearest clients are located. It is one of the most beautiful places on earth and luckily it is also somewhere that we get to travel to quite frequently; those needy client of ours are always forcing us to make it up to the hill to talk strategy, brainstorm their next cool interactive web offerings, and of course take some runs on the mountain. In the past we only had a few team members who were responsible for making this trek but as our operations have expanded, so have our client’s needs. Factoring this in with our interest in sharing Tahoe’s beauty with some of the So-Cal additions to Treeline, we decided that this year we had no choice but to setup a satellite office in the South Shore.

Starting this month and most likely continuing straight through the summer the Treeline team will be taking turns operating out of our nice log cabin just on the South Lake, Myers border. It is equipped with a nice little office area in addition to some sleep room for those of us who just don’t do the casino thing. As we start to settle in and take a nice new bite out of Tahoe, keep and eye open for some of the photos and stories that will be making their way back from the mountains.

…But if you just can’t wait and you need to know more here are just a few of the features of the tool:

• Event and discipline specific login access so a rider’s entire UI is customized with only the information that he or she needs to know
• Event schedules with both email and SMS alerts
• A social wall for communicating with other athletes
• Live multi-person video chat to host virtual rider meetings
• A private communications module
• 3D interactive environments where users can navigate the courses prior to the event
• Instant text message notification so if something changes during the day of the event, the athletes will be the first to know.

http://www-2.crispygamer.com/blogs/post/2009/08/26/Crispy-Gamers-Awesome-New-Facebook-Appy-Now-100-percent-downloadable.aspx

Crispy Gamer is an independent videogaming Web site that provides editorial coverage of the industry and an online community where gamers and experts share opinions, information and videos. Crispy Gamer was launched on Feb. 1, 2008. Crispy Gamer was founded by Chris Heldman (former Google head of media and entertainment); Chris Hoerenz (former eMusic CMO), John Keefer (former editorial director at Gamespy), Andre Srinivasan (former technologist at E2open), and Aldis Porietis.

http://en.wikipedia.org/wiki/Crispy_Gamer

You can read more detail in their recent press release:

“To promote Manners in the mobile space, The Orchard partnered with Treeline Interactive design and development firm to create an alarm clock iPhone App where fans can set an alarm and wake up to “Sleepyhead” or a “Sleepyhead” remix. The Passion Pit App is now available at the Apple App store.”

VIEW PRESS RELEASE

We look forward to working with the Orchard again soon!

———-

The Orchard (NASDAQ: ORCD) licenses and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. Through its recently acquired TVT Distribution division, The Orchard also offers physical distribution solutions of music in CD and vinyl format for select record label partners. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

Next Thursday, May 28th, AD2SD will be host a great educational event called “Startup or shutup” which will be moderated by Treeline’s own Jake Fields. You can find the event details below…

Date: Thursday, May 28, 2009
Time: 6-8
Venue: AC Lounge in North Park

Have you ever thought about being your own boss and growing a successful business?
Learn exactly what it takes to fuel a cutting edge agency blasting into the future. You can not afford to miss out on this night of practical first-hand experience.

“Start-up or Shut-up” is an exclusive opportunity to hear “the real deal”. Join AD2 and a panel of San Diego’s finest agency execs at this closed door event inside the AC Lounge in Northpark. Our Panel will share, behind the scene stories of what it takes to bring a startup to reality.
Key Points include:

* Recession is an opportunity to invest in success.
* Partnership strategies and startup capital.
* Planning and execution, execution and execution.
* Frontline success stories from the panel.
* Management styles from mom & pop to top notch shop.
* Where does all the time go?
* Cheap technologies that will enhance your business.

Panelist:

* Craig Macdonald, Covario
* Chuck Longanecker, Digital Telepathy
* Micha Mikailian, eBoost Consulting

We would like to thank everyone that was involved and we will be keeping you informed as the site continues to evolve. For anyone that doesn’t already know, AD2 is a national networking group for young professional in the advertising and marketing industry.

We're not sure where to put these things yet so we figured we would have them pose naked outside the office.

Friday night was the 2009 San Diego Addy Awards at the Coronado Marriott, it was a great evening of top notch wining and dining. All of the major agencies were there and the Ad Club did a awesome job of pulling off a fabulous show. There was a ton of impressive work displayed and all of the winning entries were quite remarkable.

Treeline Interactive came home with three awards, a bronze and a gold in the interactive categories and more notably the Judges Award. Apparently the Judges Awards is not given every year, rather it is an extra award that the judge can present for works that truly knock their socks off. In this case it was the interactive mountain bike map we did for Northstar at Tahoe resort. Here is what the judges had to say about the piece…

“The Northstar mountain bike trail map.
So many moving parts.
So many details.
So many opportunities to do it wrong.
And yet, everything was just right.
It just worked, exactly the way you’d want it to.
When something is designed this well, it feels effortless.
Like it wasn’t designed at all.
You’ve got to work really hard to make it look that easy.
Kudos.
That’s not just smart design. That’s stupid smart.“

Our entries will now advance to the regional competition next month. Big thanks to everyone who helped make this happen and to Northstar at Tahoe for keeping the fun projects rolling in! It is hard to not do a great job when you are dealing with clients and subject matter that you love so much.

We would also like to thank, the beautiful Heather Myers from San Diego 6 for doing a great job as the show MC. Tonya Mantooth for the awesome visuals. MJD interactive for all web work behind this event. Brent Altomare of Groovy Like a Movie for hosting the Addy’s Raid and putting together a great slideshow of that event.

As winners, our work now qualifies to advance to the AAF District 15 competition. So hopefully we have won a couple gold metals otherwise some silver and bronze sound just fine. The creative and interactive community in San Diego is so very talented for such a small city. It’s a great honor to display our work among the other skilled professionals & agencies in our area.

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