We have been speaking with a handful of clients lately that are interested in building iPhone apps and they obviously have a lot of questions. In order to get you all thinking, here are a few questions that are worth considering before you get going.
What is your plan for maximizing your ROI? iPhone apps make great marketing pieces but in the end of the day it is all about dollars and cents.
What company do you want the app published under, this is listed prominently in the appStore? If you would like it to be your business you will need to get registered with Apple as developers.
Where is the data in your app coming from? If it is multimedia will it be streaming from a server, downloaded from a server or packaged within the app. If it is text or other data, will you be utilizing a local database, an XML feed or online datebase(keep in mind that the iPhone uses SQLite).