So if you aren’t already a fan or we aren’t friends on Facebook, you may have missed the news that we just launched a beta version of our new Facebook fan page. While we were able to develop it relatively quickly it has been on the task list for way too long.

Custom fan pages are a great opportunity to stay true to your brand on the worlds most popular website. With the momentum that FB has and people’s love for social marketing, I’m sure you’ll be seeing these pop up more and more often.

So go, take a look, let us know what you think and please ‘suggest this page’ to some friends if you like it. Make sure to check out the videos and the content in the different sections! While you can still click around to all of our other social content the ‘Treeline FB‘ tab is our new baby.

Every year when Earth Day comes around there is an influx of beach/park/neighborhood clean ups, tree planting, and outdoor activities all of which are fun and helpful to our environment. It’s great to see so many people participating and taking time to give back. But, sometimes life gets in the way and time disappears before the thought of a community clean up even gets penciled in to the calendar. For those with little time, I propose an Earth Day Reflection… take a couple of minutes to reflect on your green habits you’ve started this past year…

ok go….

And take a couple of minutes to think about future green habits you could pick up, maybe even do a couple minutes web research on easy green living tips. Here’s a head start, check out 10 Simple Steps to Being Green

You can read more detail in their recent press release:

“To promote Manners in the mobile space, The Orchard partnered with Treeline Interactive design and development firm to create an alarm clock iPhone App where fans can set an alarm and wake up to “Sleepyhead” or a “Sleepyhead” remix. The Passion Pit App is now available at the Apple App store.”

VIEW PRESS RELEASE

We look forward to working with the Orchard again soon!

———-

The Orchard (NASDAQ: ORCD) licenses and globally distributes more than 1.3 million songs and over 5,000 video titles through hundreds of digital stores (e.g. iTunes, eMusic, Google, Netflix, V CAST) and mobile carriers (e.g. Verizon Wireless, Vodafone, Bell Canada, 3). With operations in 29 regions around the world, The Orchard drives sales for its label, retailer, brand, and agency clients through innovative marketing and promotional campaigns; brand entertainment programs; and film, advertising, gaming and television licensing. Through its recently acquired TVT Distribution division, The Orchard also offers physical distribution solutions of music in CD and vinyl format for select record label partners. A pioneer in digital music and media services, The Orchard fosters creativity and independence.

Next Thursday, May 28th, AD2SD will be host a great educational event called “Startup or shutup” which will be moderated by Treeline’s own Jake Fields. You can find the event details below…

Date: Thursday, May 28, 2009
Time: 6-8
Venue: AC Lounge in North Park

Have you ever thought about being your own boss and growing a successful business?
Learn exactly what it takes to fuel a cutting edge agency blasting into the future. You can not afford to miss out on this night of practical first-hand experience.

“Start-up or Shut-up” is an exclusive opportunity to hear “the real deal”. Join AD2 and a panel of San Diego’s finest agency execs at this closed door event inside the AC Lounge in Northpark. Our Panel will share, behind the scene stories of what it takes to bring a startup to reality.
Key Points include:

* Recession is an opportunity to invest in success.
* Partnership strategies and startup capital.
* Planning and execution, execution and execution.
* Frontline success stories from the panel.
* Management styles from mom & pop to top notch shop.
* Where does all the time go?
* Cheap technologies that will enhance your business.

Panelist:

* Craig Macdonald, Covario
* Chuck Longanecker, Digital Telepathy
* Micha Mikailian, eBoost Consulting

1. Banish Junk Mail!

Reduce unwanted mail and waste! Check Out Opt Out website where you can opt in or out of credit card and insurance offers.

2. Vampire Electronics

Yes, I said vampire electronics – they suck not blood, but electricity. Anything that has a LED light or glows after it is turned off still uses electricity; this includes cell phone chargers, DVD players, and TVs. Eco-friendly advice is to unplug everything after you are done using it. Using a power strip can save you from unplugging each device, instead just click off the power strip.

3. Recycle your electronics!

Our landfills are piling high with our old cell phones and computer equipment. It used to be hard to recycle these handy items but now we have some great resources.

• This site allows you to find the nearest recycling center to you for almost anything!
  http://www.earth911.org
• A community based website that allows one person’s junk to be another’s treasure

  http://www.freecycle.org

4. Adjust your Thermostat

Take the two-degree challenge by adjusting your thermostat two degrees higher in the summer and two degrees lower in the winter. The simple adjustment will save you money on your heating bill and conserve valuable resources!

5. Tote your own bag

These plastic bags end up everywhere and cause so much pollution that major cities are banning them completely! Yes, it may be a tad bit difficult to remember to bring your own grocery bag, but you can totally do it. Keep a couple at the house and a couple in your car or a bag you carry. Some grocery totes are so compact they fold into themselves. Here are some ideas:

• For the any bag will do person – pick one up at your local grocery store for $.99 to $4
• For the person who wants a bag in style – check out http://www.envirosax.com

6. Pay Attention to Packaging

Let the power of consumerism work for us! Choosing products with less packaging sends a message to the companies and creates less trash for you!

7. Buy Local

Allowing food to travel over shorter distances supports our neighboring communities and allows us to use less gas in transport, not to mention the food tastes better!

8. A Veggie-ful Meal

Try incorporating an all-vegetable meal once a week. For you meat lovers this may be scary, but again, it’s totally possible. The energy we use to raise vegetables is far less than meats and healthier for the earth. Check out some of my favorite recipes and you may not know you’re even missing meat!

9. Use Paper Twice

Trees are a valuable resource and so is paper. Let’s make the most out of it and use both sides. Cut used paper into fours and then you have your own scratch pad!

10. BYOWB

Bring Your Own Water Bottle. Plastics are made using oil. Look around you and see how many things are made of plastic. Scary Statistics from the EPA:

• Americans threw more than 22 billion water bottles in the trash in 2006.
• 70 million bottles of water are consumed in the U.S. each day.
• In 2006, only 7% of plastic waste produced in the U.S. was recycled.

All these simple steps focus on using our valuable resources more wisely. Following these 10 Simple Green Steps not only helps preserve this Earth for many years to come but also re-evaluates the way we consume goods and energy. There are many other things you can do to “green” your lifestyle, but I challenge you to try to get as many on the 10 Simple Green Steps as you can!

We're not sure where to put these things yet so we figured we would have them pose naked outside the office.

Friday night was the 2009 San Diego Addy Awards at the Coronado Marriott, it was a great evening of top notch wining and dining. All of the major agencies were there and the Ad Club did a awesome job of pulling off a fabulous show. There was a ton of impressive work displayed and all of the winning entries were quite remarkable.

Treeline Interactive came home with three awards, a bronze and a gold in the interactive categories and more notably the Judges Award. Apparently the Judges Awards is not given every year, rather it is an extra award that the judge can present for works that truly knock their socks off. In this case it was the interactive mountain bike map we did for Northstar at Tahoe resort. Here is what the judges had to say about the piece…

“The Northstar mountain bike trail map.
So many moving parts.
So many details.
So many opportunities to do it wrong.
And yet, everything was just right.
It just worked, exactly the way you’d want it to.
When something is designed this well, it feels effortless.
Like it wasn’t designed at all.
You’ve got to work really hard to make it look that easy.
Kudos.
That’s not just smart design. That’s stupid smart.“

Our entries will now advance to the regional competition next month. Big thanks to everyone who helped make this happen and to Northstar at Tahoe for keeping the fun projects rolling in! It is hard to not do a great job when you are dealing with clients and subject matter that you love so much.

We would also like to thank, the beautiful Heather Myers from San Diego 6 for doing a great job as the show MC. Tonya Mantooth for the awesome visuals. MJD interactive for all web work behind this event. Brent Altomare of Groovy Like a Movie for hosting the Addy’s Raid and putting together a great slideshow of that event.

As winners, our work now qualifies to advance to the AAF District 15 competition. So hopefully we have won a couple gold metals otherwise some silver and bronze sound just fine. The creative and interactive community in San Diego is so very talented for such a small city. It’s a great honor to display our work among the other skilled professionals & agencies in our area.

Download the app(its free), give it a try ….

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=304939813&mt=8

PLEASE RATE the app if you can, reviews are a huge factor involved in success in the appStore (good ones would be nice, but anything would be appreciated)

Feel free to send us any suggestions, we are always open to new ideas.